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Danny Choo, son of the owner of famous shoe company Jimmy Choo, will be heading this year’s SMASH! Also attending the event will be Danny Choo, creator of TV show ‘Culture Japan’ and fashion ‘Smart Dolls,’ a ‘fusion of art and both modern and traditional doll making methods’ as described on his website. Danny Choo will be appearing over both days of the convention to introduce a wider demographic to his popular Japanese product.